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Full programme description

Save 20% on the below 5 courses through this Program Certificate pathway!

  1. Search Engine Optimization (SEO)
  2. Digital Marketing
  3. Content Creation for Social Media
  4. Marketing Strategies and Planning
  5. Optimizing Guest Experience Through Social Media


Across five individual modules, the Program Certificate in Digital Marketing provides an all-encompassing pathway to becoming proficient in the realm of online promotion. Your study is designed to provide you with a solid foundation in the 'Google Ecosystem', covering website development, SEO, Accelerated Mobile Pages, Schema, Geotargeting, and the profound impact Google has had on the hospitality industry.

As you progress through this course, you will gain vital skills in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) for online success. The curriculum includes a deep dive into topics like Google's Golden Triangle and Ads ranks, emphasizing their significance in website optimization and visibility enhancement.

Furthermore, the course explores the realm of social media platforms, leveraging advanced technology, measuring message impact, and harnessing artificial intelligence (AI) to enhance customer experiences. You will also learn how to regularly evaluate performance metrics to refine your online presence and achieve your goals in the field of digital marketing.

This pathway aims to unveil successful marketing secrets, from creating robust marketing strategies to crafting compelling offers and messages that drive customer engagement and loyalty. Get ready for a transformative journey into the multifaceted realm of digital marketing!

Duration: 120 hours 

Learning Outcomes

Search Engine Optimization (SEO)

  1. Understand the Google Ecosystem.
  2. Differentiate between Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
  3. Engage with techniques to improve search engine results.
  4. Explore digital marketing in the context of the Golden Triangle.

Digital Marketing

  1. Acknowledge the link between a digital marketing strategy and a marketing plan.
  2. Explore the three categories of hotel digital marketing.
  3. Review budgeting for digital marketing.
  4. Explore the digital marketing toolbox.

Content Creation for Social Media

  1. Illustrate the building blocks of social media.
  2. Identify the various forms of social media.
  3. Explore the social media technology.
  4. Outline how to create a social media framework.
  5. Understand how to amplify the social media message.

Marketing Strategies and Planning

  1. Compare various marketing strategies applied within a competitive environment.  
  2. Explore promotion strategies for brand visibility.
  3. Follow-through on strategic implementation through planning.

Optimizing Guest Experience Through Social Media

  1. Differentiate between the types of AI-generated social platforms.
  2. Explore the effect of different social media applications on guest experience and engagement.
  3. Acknowledge the benefits of social media applications.
  4. Identify ways in which the use of AI-generated social media platforms strengthens a marketing campaign.