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Summary

This course begins by introducing you to the Google Ecosystem, encompassing website development, SEO, Accelerated Mobile Pages, Schema, Geotargeting, and Google's profound impact on the hospitality industry.

Moving forward, we'll delve into the realms of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to equip you with essential skills for online success. As we progress, we'll unravel the mysteries of Google's Golden Triangle and Ads ranks, revealing their pivotal role in optimizing websites and enhancing visibility.

Prepare for an enlightening exploration of digital marketing with a focus on Google's powerful tools and strategies.

Duration: 24 hours

Objective

This course will provide learners with an understanding of the Google Ecosystem, giving them the ability to differentiate between Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Learners will also be exposed to techniques that will improve search engine results.

Learning Outcomes

1. Understand the Google Ecosystem.
2. Differentiate between Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
3. Engage with techniques to improve search engine results.
4. Explore digital marketing in the context of the Golden Triangle.