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Digital Marketing - Short Course is a Course

Digital Marketing - Short Course

Self-paced

€900 Enrol

Full course description

Save a further 20% on this course with the Certified Digital Marketer pathway!

Summary

This Digital Marketing course is your gateway to mastering the art of online promotion!

Across 32 taught hours, we'll explore the foundations of digital marketing, its principles, and why it's essential for your business. Learn how to personalize your digital marketing, manage budgets, build a strategy framework, and create effective marketing plans. Dive into the technology driving digital marketing, including the hotel tech stack, and the role of automation. Gain insights into tech-driven strategies for success.

Duration: 32 hours

Objective

This course will explore digital marketing as a pillar of the marketing strategy. You will also gain insights on the relation between the marketing strategy and the marketing plan for implementation.  

Learning Outcomes

  1. Acknowledge the link between a digital marketing strategy and a marketing plan.
  2. Explore the three categories of hotel digital marketing.
  3. Review budgeting for digital marketing.
  4. Explore the digital marketing toolbox.