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Optimizing Guest Experience Through Social Media - Short Course


€900 Enrol

Full course description

Save a further 20% on this course with the Certified Digital Marketer pathway!


This course will take you on a journey of discovery, delving into the multifaceted world of customer experience powered by artificial intelligence (AI). Become equipped with insights into how AI technologies, including machine learning, natural language processing, and data analytics, can be harnessed to elevate and personalize customer interactions, enhancing satisfaction and engagement. 

Moreover, you will gain invaluable knowledge about optimizing landing pages and leveraging social media to bolster your online presence, ignite audience engagement, and cultivate meaningful conversations. Recognizing the importance of ongoing optimization, you'll learn how to regularly assess performance metrics to gather feedback, make necessary adjustments, and strive toward enhancing your online presence and achieving your goals.

Last but not least, our exploration of the marketing mix will unveil its significance as a potent tool for crafting effective marketing strategies. By thoughtfully considering and optimizing its key elements, you'll gain the ability to meet customer needs, gain a competitive edge, and propel your business toward success.

Duration: 32 hours


This course will explore the different forms of Artificial Intelligence (AI) powered social media applications and how these can aid in transforming guest experience and engagement. Learners will engage with the marketing mix and identify ways to differentiate between various social media platforms to strengthen a marketing campaign.

Learning Outcomes

  1. Differentiate between the types of AI generated social platforms.
  2. Explore the effect of different social media applications on guest experience and engagement.
  3. Discover the benefits of social media applications.
  4. Identify ways in which the use of AI generated social media platforms strengthens a marketing campaign.