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Marketing Strategies and Planning - Short Course


€1.150 Enrol

Full course description

Save a further 20% on this course with the Certified Digital Marketer pathway!


This course offers a deep dive into the role of a marketer, lifting the lid on some of the secrets of successful marketing. The study modules cover topics such as the development of a robust marketing strategy, effective merchandising and promotions techniques, plus the importance of meticulous planning for marketing campaigns.

Throughout this course, you will learn to craft strategic marketing plans that align with your business objectives and resonate with your target audience. Dive into the world of merchandising and promotions to discover how to create compelling offers and messages that drive customer engagement and loyalty.

Duration: 40 hours


This course will provide learners with insights into the marketing landscape by comparing various marketing and promotional strategies to positively impact revenue. The importance of planning for marketing success will be confirmed.

Learning Outcomes

  1. Compare various marketing strategies applied within a competitive environment.  
  2. Explore promotion strategies for brand visibility.
  3. Follow-through on strategic implementation through planning.